Scared of Social Media? GET OVER IT. Social Media is obviously here to stay. From Facebook “LIKES” to Twitter’s “hashtags” we are seeing Social Media go from strictly online communication to part of our daily vernacular. But you don’t like Social Media because: You’re scared of looking stupid You think everything other people publishes is… Continue Reading
Category Archives: General Social Media tips
The Art of Marketing Event: Be brave, be creative, fail often
Yesterday, I gleefully attended The Art of Marketing event in Toronto (June 5, 2013). The overall theme seemed to encourage us all to express ourselves and be creative, whatever your “medium” may be. DAVID USHER Lead singer from the band Moist, David Usher was utterly delightful and engaging, insightful and inspiring. A truly amazing performer… Continue Reading
You Want It? You Can’t Have It! Scarcity Rules.
In the past few weeks I’ve been going through the Dr. Robert Cialdini’s 6 Pillars of Influence: 1: Social Proof 2: Authority 3: Scarcity (see below) 4: Liking 5: Consistency 6: Reciprocity “Magic Bus, Magic Bus, Magic Bus, Magic Bus I want it, I want it, I want it…(You can’t have it!) Think how much… Continue Reading
Why People Do What You Tell Them To Do? Authority
Continuing on from last week’s topic of “Social Proof”, this week we’re talking about another one of Dr. Robert Cialdini’s 6 Pillars of Influence – Authority. Just a refresher, the other 6 pillars are: 1: Social Proof 2: Authority (see below) 3: Scarcity 4: Liking 5: Consistency 6: Reciprocity People often just do what you… Continue Reading
5 Ways To Show Social Proof – and compel people to buy from you
“People don’t buy what you do; people buy WHY you do it” says Simon Sinek We may talk ourselves into something and rationalize it, but the REAL reason why your customers buy from you (or don’t buy from you) is because of an emotion. They buy because they know, like and trust you. They buy… Continue Reading
4 Ways To Increase Your Sales Using Social Media Just a Few Minutes Per Day
Your customers are far more empowered than ever. They can Google all the answers they need. What do they need from you? Trustworthy information that helps them make the right decisions. You want to be the “go-to” person for all their needs. You want them to know, like and trust you. How do you do… Continue Reading
Getting Media Exposure for Your Business
When I used to work at Weddingbells and Fashion Magazine, my clients would often ask “How do I get the editors to cover me in the magazine?” Here’s a piece of information most people don’t know: Editorial and Sales/Advertising are at the opposite ends of the spectrum. They are a ”church vs state” separation. Editors are… Continue Reading
How To Make Money Using Social Media
What makes YOU buy a product? You have a need. The product or service provides a solution. But WHY do you buy one product/service over another. Sometimes you choose the lowest price, but in all likelihood what’s more important is a) value b) trust Would you buy spend more money on a product or service… Continue Reading
How To Figure Out If You Are You Influential on Social Media: Kred & Klout
Influence is an important factor for your online presence. And it’s NOT about how many followers you have. It has to do with how much you actually engage and incite people to action. This is why it’s very important to not only publish great, relevant information, but it’s also important to respond, share great posts… Continue Reading
How To Use Social Media Properly
Properly. An interesting term. According to Miriam Webster very good strictly accurate How do you use Social Media properly? Well, what does “social” mean to you? Is it adding people you don’t know to your Rolodex? Is it selling to someone without having a conversation first? Nope. Social Media is all about two-way communication; actually TALKING… Continue Reading