Attention: All senior C-Suite executives. (CEO, COO, CMO, CFO, CIO, CTO, EVPs, SVPs, VPs etc.)
As you know, Social Media is not a fad. It’s not going away anytime soon.
Your company may be participating online but – how visible are YOU?
You are THE forward-facing CHIEF brand representative of your company.
The head honcho. The fearless leader. You set the bar for leadership and direction within your organization.
Just as important as your role within the organization, your clients/customers and key stakeholders are also looking to you as the key spokesperson and thought leader.
In 2012, BRANDfog reported that “CEO engagement on Social Media positively Impacts Brand Image, Trust and Purchase Intent”
According to this article, 81% of respondents believe that CEOs who engage in Social Media are better equipped than their peers to lead companies in a web 2.0 world.
This study cited your participation in Social Media leads to:
- better communication
- improved brand image
- more transparency
- improved company morale
- better leadership
As the C-Suite executive, you don’t need to be everywhere online. You need to be focused on the channel(s) that matter most to your organization.
It’s essential that you have a strong, well-branded and consistent presence for your entire organization on the world’s largest business site – LinkedIn.
As the largest business network, with the most affluent, educated, and influential members, LinkedIn should be at the top of the list for where you must start.
LinkedIn acts as your business card, your resume and your Rolodex all mixed into one.
Over 2 new members are joining LinkedIn every second. Members of LinkedIn are well educated (predominantly College degrees or higher), have a higher socio-economic status than other Social Media sites (more than $77K/year), and are often decision-makers within a company. (Source)
Diving deeper, your LinkedIn summary must showcase who you are, your accomplishments and what makes your company better than anyone else in your competitive landscape.
Additionally, across your entire organization your staff should be encouraged to showcase your company values and why you do what you do.
Without a strong and consistent brand message, your company is at risk of looking like a haphazard mess that doesn’t care enough about its presence to be trustworthy.
Take a look at your LinkedIn profile. What kind of first impression are you sharing about yourself and your organization? Have you invested in your presence?
YOUR NEXT STEPS:
My 3-step formula for a strong presence on LinkedIn includes:
- Creating a strong presence
- Connecting with quality people
- Conversing (and converting)
As the chief executive, you want to be focused on step #1 – Creating as strong presence.
The key areas to focus on are your picture, your headline and your summary.
Your professional picture connects with your audience on an emotional level. You should appear business-like but approachable.
Your headline is what appears next to your picture. Instead of just your role, use the 120 characters to showcase how your business helps your target audience or highlight what makes your company unique.
Writing your summary can frankly be challenging and time consuming.
A LinkedIn specialist can optimize all aspects of your profile so that you can best showcase who you are and what makes you unique. They can ensure you’re using LinkedIn properly and that your company’s message is concise and consistent.
For example, I conduct a 45-minute interview with C-suite executives to discover your history, your key accomplishments and what makes you passionate about what you do. I then collaborate with you to develop your Summary and focus on key areas within your LinkedIn profile to position you properly.
One exciting announcement from LinkedIn (February 19, 2014) will allow everyone an opportunity to be showcased as a ”thought leader”.
Essentially, the status updates you make on LinkedIn will now become a part of your professional profile and is shared with your connections and as well as those who follow you.
Until recently, this Influencer program was limited to the likes of Bill Gates, Sir Richard Branson and Martha Stewart.
If you wish to apply to LinkedIn to be an “official” Influencer, you can email them at firstname.lastname@example.org
Or if you wish to apply for early access to the new launch, click here.
In this ever-changing, worldwide “social” and connected economy, you MUST take a leadership role online for both your employees and for your brand.
LinkedIn is clearly the best channel for you to showcase yourself and your business. It’s important that you get started right away to maximize your presence.
Your partner in Social Media success,
P.S. For another great article on this subject (by Anita Windisman) click here: http://sparksheet.com/why-the-c-suite-should-embrace-social-media/