Your company has spent hours dedicating time to make the RIGHT first impression with your business cards.
Is it the right font? Is it the right colour? What kind of impression does your logo give to your audience?
You hand them out to everyone you meet at networking meetings, client meetings, trade shows, etc.
Little trivia tip: Did you know that business cards actually originated in China in the 15th century and were designed to be a formal announcement to inform the public of of a royal visit. (See infographic below)
These calling cards have evolved over time, and your business card has become a very useful tool to you stay top-of-mind and connected with your customers.
Now that Social Media has entered the marketing mix, you have another very powerful tool in your sales toolkit — it’s your LinkedIn profile.
What does your presence say about you?
How have you showcased yourself as an expert in your industry?
3 Things You Should Do Right Now:
1) Update Your Headline
You are more than just your job title. What is it that you DO exactly?
2) Ensure you have a professional picture.
Would you buy from this salesperson?
3) Update your Summary
You definitely want to showcase what makes you/your business unique and tell your company “story”. If used properly, you can showcase what you do, why you do what you do, and how what you do can benefit your customers.
From your business card to your sales letter, your emails and your website, your customer goes through many touchpoints from awareness through to purchase.
Think about your current LinkedIn presence….
So, what does your profile say about you?
Get access to the following FREE 12-minute video with the top 7 areas you must update right now to get to 100%.
The History of Business Cards